DUKE
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Same-day Delivery
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<h2>&nbsp;</h2> <h2><strong>Without a doubt e-commerce is as important to the customer today as is the speed of delivery.</strong></h2> <p>With Amazon Prime setting the pace, all other retailers are trying to meet this tempo. Two-day delivery across the U.S., one-day delivery in many locations, same-day delivery in several large cities, and two-hour delivery in a handful of very large cities.</p> <p>There is a growing breed of customers saying IWI WWIWI OYTMTP (I Want It, Where and When I Want It, Once You Tell Me The Price). This IWI WWIWI OYTMTP is the personalization of service that will become the standard going forward. This will replace companies saying to the customer YWGIWISYWGI (You Will Get It When I Say You Will Get It). The customer needs to be able to say what they want and&nbsp;be responded to accordingly. Therefore, IWI WWIWI OYTMTP will result in less noise about two-hour delivery, same-day delivery and one-day delivery. This standard moving forward will have huge impacts on supply chain design in order to meet customer requirements.</p> <p>The first step in addressing the speed of delivery is to understand the customer&rsquo;s expectations. If there are no cost implications the customer wants fast delivery, but even this depends upon the location of the customer (fast in New York City is different than fast in Boise, Idaho), the gender and age of the customer, the item being delivered, the season, and the cost of the item purchased. In general, the speed requirement of the customer varies given the circumstances. However, the standard 1-2 day delivery for cities and 3-4 day delivery for rural areas will remain the same. What needs to be understood is how to deliver a wide variety of products to meet the customer&rsquo;s delivery desires.</p> <p>The reality is that businesses must &ldquo;Get Local&rdquo;. To do this, inventory needs to be stored closer to the customer. As this happens, we will see more localized Fulfillment Centers (FC) and more localized delivery services. FCs must be located in highly populated areas making it possible to meet the customer&rsquo;s expectations. This has a huge impact on real estate. It was just a few years ago that most FCs were located in rural areas. Firms would be wise to consult with their real estate&nbsp;and&nbsp;supply chain professionals to understand more about the impacts of e-commerce on their business.</p> <p>&nbsp;</p> <p style="text-align: center;">&nbsp;</p> <p style="text-align: center;">&nbsp;</p> <p>&nbsp;</p>